Amid Job Losses, All Isn’t Lost

“The unemployment rate shot up by half a percentage point in May, the biggest single-month increase in over twenty years,” notes Princeton economist Alan Krueger. The job cuts have hit the retail and financial services sectors particularly hard, and they illustrate problems in the economy in general. But they also point to opportunities for forward-thinking business leaders.


With net sales of $6 billion in 2007 and with enough might and fame to attract knowledge workers, Stryker is a prominent company worldwide. Yet even this highly successful global business faced major hurdles in hiring talented software developers and engineers in India.

Companies around the globe, such as Starbucks, Procter & Gamble, and Wal-Mart, are battling with the marketing challenges posed by a tough economy. What strategies work best for these global brands -- and why? A marketing expert tackles these questions.

The factors that motivate China’s executives and workers are no different from those that motivate any executive or any worker. So says Zhang Zhixue, an expert on Chinese business, who thinks Westerners are needlessly perplexed by China.

A surprise: Younger employees are less likely than their older counterparts to use online job search tools. Read about this and other findings from recent Gallup research on the many ways job seekers look for new work in the Internet age.

LATEST NEWS RELEASE

StrengthsFinder 2.0 by Tom Rath marks its first anniversary in print this month, having spent its first year on the Wall Street Journal, BusinessWeek, and USA Today bestseller lists. At the end of its first year, there are 500,000 copies in print.

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